Growth potential Mid-sized public relations and communications agency with 11-50 employees positioned to scale with additional strategic services, suggesting opportunities for upselling broader influencer programs, experiential campaigns, and content marketing packages.

Tech-enabled storytelling Uses WordPress, PHP, Bootstrap, and modern front-end tools indicating flexibility for client website PR integrations, content hubs, and performance-focused digital campaigns that can be packaged with analytics and optimization services.

Revenue scope Current revenue in the 10M-25M range signals established client base and capacity to take on larger retainer projects, offering potential for expanded PR programs, multi-channel strategies, and longer-term partnerships.

Industry positioning Public relations and communications services with influencer programs and experiential events point to cross-sell opportunities with brands seeking integrated marketing solutions and measurable audience engagement.

Competitive landscape Similar firms in the segment show varied scales; MacIntyre has room to differentiate through case-led storytelling, deeper analytics, and vertical expertise to win larger or more anchored campaigns.