Multiplex Customization Mabtech's EYRAplex Flex enables fully customizable multiplex kits with direct online ordering, creating upsell opportunities for labs needing tailored panels and enabling rapid, self-serve procurement through distributors and global partners.

North America Partnerships Strategic collaborations with Sai Life Sciences and MilliporeSigma, plus a Cincinnati sales presence, indicate a channel-focused growth strategy in North America and beyond. This offers a route to co-sell, co-market, and deliver training and support to CROs and academic labs.

Integrated Solutions Mabtech offers a full suite of immunoassay tools including monoclonal antibodies, kits, peptide pools and instruments, alongside EYRAbeads for custom multiplexing. Cross-selling across these components can increase average order value and lock in customers as a one-stop supplier.

Global Reach With headquarters in Sweden, a U.S. sales office, and global distributors, Mabtech is positioned to serve international customers with localized support and logistics. Opportunities exist to expand regional partner programs and on-site training to accelerate sales cycles.

Quality Mindset Mabtech's quality-first approach can be leveraged to win labs requiring validated reagents, standardized protocols and regulatory-compliant documentation. Propose value-added offerings like protocol development, training packages and certification-friendly support to differentiate from larger competitors.