M22

RetailUnited States11-50 Employees

M22 is a retail company based in Traverse City, Michigan. It pursues a local and sustainable approach, designing and printing all of its products in northern Michigan and sourcing locally whenever possible.

Owned and run by Michigan natives, the company seeks to minimize its environmental footprint and continually expand its sustainability efforts. A core charitable program donates 1% of all sales to the Leelanau Conservancy to protect local land and water, totaling over $150,000. The donation is based on gross sales rather than profit, ensuring the contribution continues even if the company does not turn a profit. The apparel is sourced through WRAP-certified manufacturers and distributed via U.S.-based distributors that partner with ethical producers.

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