Data-Driven Marketing Leverage existing SAP CDP and Aprimo investments to offer integrated marketing optimization and loyalty program enhancements that increase cross-sell opportunities for rooms, dining, spa, and events. Propose joint outreach with SAP and Aprimo teams to deliver a seamless, personalized guest journey across channels, boosting conversion for group bookings and repeat stays.

Events Growth Platform Capitalize on robust meeting and events space to sell advanced event technology packages, hybrid and on-site AV, streaming, and venue management solutions. Target corporate clients and incentive programs, leveraging the property's scale and proximity to Las Vegas to win multi-property group business.

EV and Sustainability Build on the Tesla Supercharger initiative to offer energy and sustainability partnerships, including smart charging, renewable energy procurement, and ESG reporting services. Position as an eco-friendly hospitality option to attract EV-focused travelers and corporate sustainability buyers; explore co-branded green offers and loyalty perks.

Leadership Momentum With a new senior vice president of sales, there is momentum to accelerate enterprise and channel partnerships. Propose a sales enablement program, cross-property cross-sell within the Penn Entertainment network, and customized outreach to meeting planners, corporate travel teams, and event organizers.

Guest Experience Innovation Enhance guest experiences through digital personalization and contactless services aligned with the current tech stack. Offer opportunities for integration of mobile concierge, loyalty-driven upsell for dining and spa, and data-driven guest insights to tailor offers for high-value guests and groups.