Specialized care niche Target hospitals and payers serving Michigan Auto No-Fault and Worker’s Comp cases with catastrophic injuries by highlighting M & M Home Care's capabilities in TBI and SCI care, wound care, infusion therapy, and comprehensive in-home rehabilitation.

Consistent care model Leverage the small team approach and continuity of care to position as a differentiator for payers and case managers seeking predictable patient outcomes and reduced readmissions.

Clinical readiness Promote the RN-led start-of-care assessment and customized POC process as a service-quality assurance signal to referral partners, emphasizing early detection of health changes.

Growth potential With revenue in the low to mid single digits of a growing home healthcare market, identify regional expansion opportunities within Michigan and adjacent states where Auto No-Fault and Worker’s Comp caseloads are active.

Digital and outreach Utilize existing tech stack and online presence to run targeted campaigns toward insurers, case managers, and hospitals, highlighting in-home therapy services, private duty care, and modification assessments as cost-effective long-term care options.