Local Service Upsell Lum's robust service department with certified technicians and genuine parts presents a prime opportunity to upsell maintenance plans, extended warranties, and parts bundles to both new and pre-owned vehicle customers, while exploring partnerships with local insurers and warranty providers to streamline the process.

Off-Road Targeting Leverage Jeep and off road interest in coastal markets by offering accessories, upgrades, and service packages tailored to outdoor enthusiasts, along with local ride and drive events or club partnerships to drive showroom and service traffic.

Cross Brand Leverage With a diverse lineup across multiple brands and a substantial pre-owned selection, implement cross brand incentives and bundled offers to convert inquiries into multi brand sales and upsell opportunities during the buying journey.

Regional Partnerships Explore regional fleet and corporate opportunities by targeting local businesses, rental operators, tourism services, and government agencies with fleet sales programs, service support, and supplier partnerships to expand recurring revenue.

Local Marketing Growth Invest in localized digital marketing and community engagement that leverage Lum's family owned heritage and coastal presence to grow new and used vehicle leads, service appointments, and customer retention.