Regional footprint Leverage Lum’s long-standing presence on the Oregon Coast and family-owned branding to position value-added services such as extended warranty plans, local vehicle customization partnerships, and community event sponsorships to increase repeat business and referrals.

Diverse inventory Target sales plays around cross-brand opportunities across Toyota, Chrysler, Dodge, Jeep, and Ram new vehicles, complemented by a robust pre-owned selection to capture varied budget segments and upsell add-ons like certified pre-owned programs.

Service strength Capitalize on the certified technicians and genuine parts program to upsell maintenance packages, service contracts, and loyalty bundles for customers, turning service visits into recurring sales opportunities.

Digital reach Utilize the current tech stack and online presence to run targeted digital campaigns, lead gen via iCIMS and Office 365-enabled workflows, and showcase inventory and service offers to drive online-to-offline showroom visits.

Growth signals With a revenue range of 50M-100M and regional recognition in a competitive market, pursue strategic partnerships, local fleet or corporate sales initiatives, and dealer network collaborations to expand volume and diversify revenue streams.