M&A Growth Convergence Networks recently acquired Certinet Systems, signaling an expansion phase and potential upsell opportunities to existing clients of Certinet and broader MSP services.

Security MSP As a small cybersecurity MSP now operating under a broader umbrella, there may be a need to package scalable security offerings, managed detection, and cloud security to mid-market organizations seeking trusted security partners.

Cloud Competence With a tech stack spanning Google Cloud and Microsoft Azure, target enterprises migrating to or optimizing multi‑cloud environments for improved security posture and governance.

Strategic Partnerships Recent leadership changes and growth focus indicate openness to channel partnerships, referrals, and reseller arrangements to extend service reach.

Community & Social Proof Engagement in community events and charitable initiatives (food bank activities and church/mentoring programs) provides a platform to highlight corporate responsibility in sales storytelling and differentiate from competitors.