Lumenad (now Pathlabs)
Software DevelopmentMontana, United States2-10 Employees
Pathlabs, originally named Lumenad, is a software development company based in Missoula, Montana, United States. It operates as Pathlabs, an MiQ company, with a small team of 2-10 employees. The company focuses on planning, executing, optimizing, and reporting for performance-based paid advertising campaigns, providing clients with a single entry point into digital media and a dedicated team to manage campaigns. The business evolved from a managed media service for marketers and is now integrated under the MiQ umbrella, emphasizing service-based solutions. Its technical stack includes Google Ads, Google Tag Manager, JavaScript, Slack, Atlassian, Stimulus, RSS, and Apache.