Cross Platform Attention Lumen's predictive attention data spans all media types, enabling brands to plan, buy, measure, and optimize media investments based on attention rather than clicks alone. This cross channel capability supports multi touch attribution and waste reduction, making it a compelling proposition for advertisers seeking stronger ROI across TV, digital, and in app environments.

Strategic Partnerships Recent 2026 partnerships with Trainline, Teads, Cint, Kantar, Venatus, Silverpush, and Epitaph showcase credibility and rapid ecosystem integration into CTV, in app, and contextual video measurement. This offers a ready made pathway to sales through co selling with these platforms and through case studies that link attention to performance for advertisers.

Brand ROI Lumen has measured attention from over 750,000 individuals and tracked billions of eye movements to build a dataset and predictive model that correlates attention with brand equity and both short and long term sales outcomes. This provides a tangible ROI narrative for clients and a basis for upper funnel investment decisions.

Growth Focus With revenue in the 10 to 25 million range and a track record of partnerships expanding in 2026, Lumen is positioned to scale across travel, media, and consumer brands. Target prospects include advertisers and agencies looking to enhance annual media plans with attention based benchmarks and cross channel insights, including demand for CTV measurement.

Technology Fit The technology stack including AWS, HubSpot, Piwik PRO Core and other tools provides a scalable, integrable platform that can slot into clients existing MarTech and CRM workflows. This enables co selling and seamless data sharing, and suggests opportunities for white labeled or embedded measurement offerings within partner ecosystems.