Community Growth The credit union serves a large member base in the Lower Yakima Valley with growth potential through expanded digital services and cross-branch outreach to Prosser, Grandview, Yakima, and Pasco.

CDFI and Social Impact As a Low Income Designated CDFI, position partnerships and products focused on financial inclusion, small business lending, and community development programs to attract mission-aligned partners and grant opportunities.

Recent Integration Leverage the post-merger integration with Self-Help to upsell enhanced service offerings, diversified product lines, and improved digital capabilities to existing members and new prospects.

Tech-Enabled Growth Utilize the current tech stack and digital channels to expand online banking, mobile onboarding, and tailored financial education marketing to drive acquisition and engagement in a rural market.

Financial Leverage With revenue in the low-to-mid millions and a community-focused footprint, target SMB lending, small business services, and savings/credit products for middle-market households and local enterprises to increase wallet share.