BoutiqueLuxuryTargeting Target other luxury and historic property buyers or partners in Boone and Blue Ridge region to cross-sell experiences such as weddings, intimate events, and extended-stay packages leveraging the inn’s historic charm and gardens.

SustainableDifferentiator Leverage the solar-powered infrastructure and sustainability story to appeal to eco-minded travelers and brands seeking green partnerships, offering co-branded eco-friendly packages or sponsorships for events.

UniversityAffinity Capitalize on proximity to Appalachian State University by creating collaboration opportunities for visiting faculty, alumni groups, guest lectures, campus events, and student-parent stays during university occasions.

EventRevenue Promote the historic barn, gardens, and private acres as a destination for weddings, elopements, and private events with scalable packages, vendor partnerships, and off-peak weekday promotions to maximize occupancy.

DigitalLeverage Enhance digital marketing and distribution through the current tech stack by improving direct-booking incentives, showcasing high-end suites and experiences, and collaborating with regional tourism platforms to boost visibility and reservations.