Airport Channel Louisville Tourism has launched a Welcome Center at the city’s international airport, creating a high visibility touchpoint for travelers. This channel can be monetized through sponsorships, co branding, and packaged offers for conventions and leisure travel within the travel ecosystem.

Heritage Tour Growth The Black Heritage Tour Collection expands Louisville’s cultural tourism portfolio and enables targeted group sales to diverse traveler segments. It creates cross selling opportunities with hotels, airlines, and museums for inclusive experience packages.

Awards PR Advantage Industry recognition as a leading CVB DMOs and a partner of the year provides social proof to attract conferences and sponsorship revenue. Leverage these accolades in proposals and marketing to accelerate bid wins.

Convention Sales Focus The organization aims to position Louisville as a premier destination for conventions and corporate meetings, offering a compelling value proposition to associations and event planners through city wide programs and venue partnerships.

Revenue & Partnerships With a sizable market footprint and a mid sized team, Louisville Tourism can pursue public private partnerships, co op marketing, and regional collaborations to expand inbound tourism and create multi channel marketing deals.