Advertising and Analytics Leverage existing ad tracking and analytics investments (DoubleClick Floodlight, Google Analytics) alongside a WordPress-based site to offer managed ad operations, analytics optimization, and seamless marketing tech integrations for improved audience monetization.

Security and WordPress With Imperva and Cloudflare Bot Management already in place, there is a clear need for ongoing security, website hardening, and WordPress care services such as WAF tuning, vulnerability monitoring, secure plugin management, and automated backups.

SMB Scale A very small team suggests a strong fit for cost-effective, outsourced IT and digital operations support, including WordPress maintenance, hosting, site speed optimization, and lightweight SaaS deployments to reduce in-house load.

Local Market Opportunities Located in New Orleans with regional media peers, there are opportunities for local advertising partnerships, content syndication deals, and cross-promotional campaigns to expand reach and monetize local audiences.

Tech Modernization Opportunities The tech stack provides a foundation for modernization, including plugin optimization, SEO enhancements, API-based integrations (oEmbed, Google Sign-in), and cost-effective analytics improvements.