Growing Artistic Leadership The recent appointment of Melissa Barak as Artistic Director and the merger with Barak Ballet signals a strategic expansion of creative leadership and artistic repertoire, presenting opportunities to partner on innovative productions and digital marketing collaborations.

Regional Outreach Expansion LAB continues to perform across venues throughout Los Angeles County, indicating a strong regional presence and potential for localized advertising, sponsorships, and community engagement initiatives to deepen audience connections.

Digital Engagement Opportunities The company’s use of multiple digital tools such as Facebook Pixel and Google Tag Manager shows a focus on online audience engagement, offering avenues for targeted digital advertising, analytics solutions, and interactive content collaborations.

Financial Size & Market Position With annual revenues between one and ten million dollars and a work force of up to 200 employees, LAB occupies a substantial position among mid-sized ballet companies, implying opportunities for customized performance sponsorships and tiered partnership programs.

Industry Collaborations & Mergers The recent merger with Barak Ballet demonstrates a willingness to collaborate and expand artistic offerings, opening possibilities for joint productions, cross-promotional activities, and shared technological innovations benefitting both organizations.