Fire and smoke now Lorient has a strong foothold in high-performance fire and smoke sealing systems with CERTIFIRE and BBA accreditations, suggesting a compelling opportunity to upsell integrated fire door solutions to building projects that require certified safety components.

Integrated systems Their approach of combining intumescent seals with glazing, hardware protection, and damper systems positions Lorient to target customers seeking total door and building envelope solutions, enabling cross-sell across fire resistance, acoustics, and energy efficiency needs.

UK expansion Strategic growth activities in the UK, including new product launches like Planet FSR rollers and partnerships, indicate momentum and a receptive market for additional sealing and protection products within UK construction and refurbishment projects.

Industry engagement Active participation in major events such as The Fire Safety Event and ongoing CPD offerings shows commitment to knowledge leadership and relationship-building with specifiers, contractors, and developers, creating opportunities for project sourcing and specification influence.

Customer ecosystem As part of ASSA ABLOY with established testing, certification, and lab resources, Lorient can leverage channel partnerships and co-branding to win larger projects, especially where compliance and performance documentation are critical.