Largest Hispanic agency Lopez Negrete Communications is the largest independent Hispanic-owned full-service agency in the US, presenting a compelling partner for brands aiming to deeply engage Hispanic consumers through integrated marketing, creative, media, and PR capabilities.

Strong client roster With marquee clients like Bank of America, Walmart, McDonald’s, Hyundai, Sam’s Club, Mattress Firm, Phillips 66, and Motiva, there are upsell opportunities across product launches, rebranding, multicultural campaigns, and media expansions for existing partners.

Awards and credibility Award recognition such as the David Ogilvy Awards for multicultural and automotive work enhances credibility for new business pitches, especially when competing for budgets targeting diverse audiences.

Strategic capabilities Full-service offerings including strategy, creative, media planning/buying, digital, PR, and insights positions the firm to propose end-to-end campaigns, cross-channel experiences, and ROI-focused programs to potential clients.

Growth and leadership Recent leadership hires and expansion of tools for bilingual bicultural creators indicate a growing emphasis on scale, measurement, and influencer-enabled campaigns, suggesting opportunities in influencer marketing, social commerce, and data-driven multicultural initiatives.