Strategic partnerships Explore co-marketing and distribution opportunities with Michigan venues and retailers that align with Long Road Distillers’ Michigan-sourced product ethos, such as teaming with cinemas, zoos, and hospitality partners to create exclusive canned cocktails or limited-edition collabs.

Canned cocktail growth Leverage the established Ready to Drink and Zero Proof lines to expand in on-premise partners (bars, restaurants, and experiential venues) and off-premise retailers, emphasizing regional sourcing, local flavor profiles, and unique branding to differentiate in a crowded RTD market.

Brand storytelling Utilize the guest blog and Behind the Bar series to fuel B2B content for distributors and retailers, highlighting craft process, Michigan-sourced ingredients, and limited editions (like Otter Watter) to drive trade and consumer enthusiasm.

Distribution leverage Capitalize on existing distribution through Imperial Beverage and regional networks to accelerate expansion into Detroit metro and other Michigan markets, targeting mid-size accounts that value local production and premium craft positioning.

Exclusive experiences Offer partner-focused experiences such as limited-edition releases, tasting events, and pop-ups at partner venues (cinemas, zoos, festivals) to create co-branded moments that drive trial, fixtures, and repeat purchases for both Long Road and partner channels.