Long Play, Inc.
ManufacturingColorado, United States2-10 Employees
Long Play, Inc. is a Denver-based manufacturing and brand management company operating in the cannabis sector. It develops and scales a portfolio of THC, CBD, and hemp-derived wellness products and oversees licensing of its brand intellectual property. The firm’s portfolio draws on Willie Nelson’s music, cannabis, and advocacy legacy, including Willie’s Reserve, Willie’s Remedy, and Willie’s Remedy+. It distributes these brands through legal dispensaries, retailers, and direct-to-consumer channels across the United States. Its customers include retailers and consumers seeking established cannabis brands and reliable wellness options, supported by the company’s focus on licensing and portfolio growth within a regulated market. In April 2022, Cheba Hut announced a partnership with Long Play to offer a cannabis-themed promotion featuring Willie’s Reserve rolling papers.