Farm Fleet Focus Leverage Long McArthur's emphasis on farm and industrial customers and its status as Kansas' top Ford Super Duty dealer to drive targeted fleet sales campaigns with agricultural and construction firms, offering tailored financing, maintenance plans, and bulk-discount programs.

Heavy Duty Leadership Capitalize on being the leading Ford Super Duty dealer to win larger fleet deals by offering enhanced aftersales service, certified parts reliability, and exclusive promotions on heavy-duty models to commercial buyers across central Kansas.

Central Kansas Reach With a Salina hub serving central Kansas, develop regional outreach through on-site demonstrations, mobile service options, and flexible scheduling to capture nearby farm co-ops, municipalities, and industrial customers.

Aftermarket Growth Expand revenue beyond vehicle sale by promoting service contracts, extended warranties, maintenance packages, and parts supply to fleets, increasing vehicle uptime and long-term loyalty.

Partnerships & Financing Build strategic partnerships with local agribusiness associations, construction firms, and government fleets, enabling co-branded promotions, fleet evaluations, and simplified financing to secure multi-vehicle opportunities.