Family-owned heritage Leverage Long Lake Marina’s long-standing family-owned history (since 1973) and local presence in Northern Michigan to build trust with customers who value personalized service and local expertise in boating and power sports.

Full-service dealer Position opportunities around their end-to-end offerings (boat, motor, trailer sales; parts; repair; storage) to cross-sell maintenance contracts, parts, and accessory packages to existing customers and boat owners in the region.

Boat and powersports focus Target collaborations or add-on solutions for their Arctic Cat and Yamaha WaveRunner dealership strengths to expand into related accessories, safety gear, and aftercare services for enthusiasts in Northern Michigan.

Regional reach Capitalize on their service coverage from Cadillac to Mackinaw City by offering scalable marketing, booking, and CRM solutions to manage regional demand, inventory, and after-sales support across multiple locations.

Growth signals With revenue in the lower-mid range and an active, service-oriented model, present value propositions around digital marketing optimization, e-commerce enablement for parts and accessories, and customer lifecycle programs to drive repeat business.