Local Training Focus Capitalize on Lonestar Floors' regional presence by offering on-site and online flooring installation training to small contractors and retailers in the Charlotte area, establishing credibility through local partnerships.

Revenue through Courses Monetize the existing Shopify channel by packaging training programs, certifications, and coaching, while optimizing SEO, analytics, and lead capture to boost enrollments.

Platform Synergy Streamline the tech stack by consolidating WordPress and Shopify assets or migrating to a unified learning management system to reduce buyer friction and improve course delivery.

Scalable Offerings Develop bite-sized micro-courses and a subscription model to deliver ongoing value with a lean team, enabling recurring revenue and easier client onboarding.

Lean Operations Leverage the small team as a competitive advantage by focusing on high-margin, scalable training formats and automating enrollment, follow-up, and reporting.