Award-winning depth Loman-Ray recently earned the Big I Illinois Agency of the Year Award in the large agency category, signaling strong market credibility and proven performance that can be leveraged to approach mid-market and larger risk clients seeking trusted advisers.

Full-lines capability As a true full-lines agency offering personal, commercial, farm, crop, life, and health/ancillaries, there are upsell and cross-sell opportunities across personal and business lines, enabling bundled policy packages for existing and prospective clients.

Mid-market focus With 11-50 employees and revenue in the 100M–250M range, Loman-Ray sits between small local shops and national players, presenting opportunities to win medium-sized businesses and public entities seeking local expertise with scalable coverage options.

Regional presence Headquartered in Champaign with a dozen central Illinois offices positions Loman-Ray to target multi-location businesses, agricultural operations, and public entities across central Illinois needing coordinated risk management and regionally aware service.

Tech-enabled service Adoption of analytics and digital tools (SiteCatalyst, Google Tag Manager, Cloudflare security, etc.) indicates a data-driven approach; opportunities exist to engage with prospects seeking modern, efficient underwriting, claims handling, and customer experience enhancements.