Integrated offering Leverage Quero-Quero’s one-stop retail model combining construction materials, appliances, furniture and financial services to cross-sell bundled solutions to customers undertaking home improvement projects.

Financial services Promote VerdeCard and the bank of services to upsell payment solutions, credit lines and installment plans, targeting customers financing home renovations and large purchases.

Regional expansion Capitalize on dense store network across Rio Grande do Sul, Santa Catarina, Paraná, Mato Grosso do Sul and São Paulo to tailor localized promotions and in-store experiences that drive foot traffic and impulse purchases.

People and culture Highlight the award as a great workplace and the emphasis on people-centric values to attract customers through social proof and to recruit sales talent focused on service quality and upsell effectiveness.

Growth momentum Position as a proven growth retailer with IPO history and multi-channel distribution (centralized warehouses) to offer value-added services such as delivery, installation, and after-sales support, boosting cart size and loyalty.