WordPress Optimization The company’s WordPress-centric tech stack (Site Kit, Google Analytics, WP Fastest Cache, Smush, Contact Form 7) presents an opportunity to offer end-to-end WordPress performance and optimization services, including speed enhancements, image optimization, caching tuning, SEO improvements, and analytics-driven lead capture optimization.

Data Driven Marketing With Google Analytics, Video.js and social plugins, there is potential to deliver analytics modernization, GA4 migration, custom dashboards, event tracking, video strategy, and social engagement campaigns to improve ROI and attribution.

Lead Gen Enhancement Current use of a basic contact form stack suggests room for CRM integration, form optimization, conversion rate experiments, and automated lead nurturing to increase qualified opportunities.

Scalability and Security Mid-sized revenue range and employee count indicate growth needs; propose scalable hosting, performance monitoring, security hardening, backups, and CI/CD practices to support expansion and reliability.

Regional Growth Located in Ruston, Louisiana, there is potential to pursue regional market expansion and local partnerships; tailor offerings to SMBs in the Southeast with targeted marketing and channel partnerships.