Security credentials Leverage Locknet’s certifications (SOC 2 Type II, FFIEC examination) to target highly regulated industries such as financial services, credit unions, and healthcare that require rigorous third‑party assurance and compliant managed security.

Regional MSSP reach Position Locknet’s strong regional presence in Minnesota, Wisconsin, and Iowa to pursue mid‑market enterprises seeking local and responsive managed security and network management with a trusted regional partner.

Growth scale fit Target mid‑sized organizations in the 25–1000 employee range that align with Locknet’s current revenue tier, service breadth, and the ability to scale from managed services to advanced security offerings.

Security stack leverage Cross‑sell opportunities around core capabilities such as firewall management, patching, desktop/server support, private cloud backup, and security awareness training using KnowBe4 to reduce risk and improve compliance postures.

Data‑driven outreach Utilize Locknet’s tech stack (Power BI, HubSpot, ZoomInfo, LinkedIn Ads) to build targeted campaigns, measure engagement, and tailor security‑centric value propositions that speak to risk reduction, uptime, and regulatory readiness.