Market Niche A long-established, North America–based online marketplace for used metalworking machinery with a loyal dealer network and recurring print and electronic publications. Potential sales opportunity: offer targeted advertising, CRM integration, or data enrichment services to machinery dealers and buyers who rely on LOCATOR for listing and sourcing equipment.

SaaS Portfolio Proprietary LOCATOR Customer & Inventory Management System aimed at dealers to manage customers, inventory, and quotes. Sales potential: upsell or cross-sell additional modules, analytics, and marketing automation tools to improve dealer efficiency and engagement.

Strategic Backing Wholly owned subsidiary of the Machinery Dealers National Association (MDNA), with an established industry ecosystem and credibility. Sales angle: partner or co-sell initiatives with MDNA member networks, offering bundled services to MDNA members and their customers.

Growth Signals Revenue range reported at $1M–$10M and ongoing leadership hires in sales roles historically, indicating active growth and investment in sales capacity. Opportunity: customize outreach to expand deployment of listing services, marketing products, and electronic campaigns to scale revenue with existing customer base.

Tech Footprint Current tech stack includes cloud hosting and analytics (Cloudflare, Google Analytics), plus web technologies (jQuery, Apache, FlexSlider) for a digital marketplace. Sales prospect: offer modernize or optimize digital infrastructure, data analytics, website performance optimization, and security enhancements as value-added services.