Public data focus Target government and law enforcement agencies, legal firms, and credentialed investigators that rely on public and proprietary databases for background checks, fraud detection, and legal discovery. Highlight scalable web-based search capabilities and real-time access to diverse data sources to support compliance and investigations.

Compliance and risk Position LocatePLUS as a solution for identity validation and fraud prevention across corporate, government, and insurance sectors. Emphasize access to credit header data, SSNs, birth dates, and civil/criminal records to strengthen due diligence and regulatory compliance programs.

Mid-market growth Leverage the company’s SMB to mid-market footprint and revenue range to pursue expansion with similar firms that require affordable, scalable background screening and public records access, using case studies from current government and corporate clients.

Tech enablement Upsell during platform integrations by showcasing existing tech stack compatibility (AWS, WordPress, Salesforce, Shopify, Microsoft 365) to streamline deployments, CRM workflows, and customer onboarding for faster time-to-value.

Competitive landscape Differentiate from peers by emphasizing breadth of data, real-time access, and specialized use cases for identity verification and fraud prevention. Target prospects comparing services from MicroBilt, PeopleFinders, and IRBsearch with tailored demos that map data coverage to their compliance needs.