Localized Demand There is strong consumer demand for localized advertising, supported by a partnership with The Harris Poll showing 71% of Americans expect localized messages and 85% value local purchasing. This indicates a sizable opportunity for Locality to expand with brands prioritizing local market penetration and measurable local ROIs.

National to Local Scale Locality positions itself as a bridge between national advertisers and local markets, with capabilities to plan and activate local TV inventory at scale. Sales opportunities exist to upsell advertisers from generic national buys to data-driven local broadcast solutions via Collective.

Leadership Expansion Recent high-level hires in sales and programmatic strategy, including SVP of Programmatic Strategy and Partnerships and two vice presidents of sales, signal a strengthened go-to-market engine and a focus on strategic partnerships and national growth.

Data and Tech Momentum Strategic tech integrations and acquisitions—Nielsen partnership for measurement, Deben acquisition for cross-channel planning, and a CTO appointment—enhance measurement reliability and optimization capabilities, creating opportunities to sell advanced analytics, attribution, and deeper cross-channel planning to advertisers.

M&A and Growth Acquisition of Deben and ongoing investments in measurement and data capabilities indicate a growth trajectory and potential cross-sell avenues with existing clients, as well as a chance to target agencies seeking integrated planning tools and scalable local TV solutions.