Expansion Opportunity Lobeline has recently expanded to Chicago with a new Midwest office, signaling appetite for growth beyond Los Angeles. This creates cross-market PR opportunities for tech, entertainment, and consumer brands seeking regional media coverage, influencer engagement, or corporate reputation initiatives in the Midwest.

Entertainment Focus Specialization in entertainment, film, music, and live concert tours positions Lobeline as a strategic partner for studios, event organizers, and music brands needing end-to-end PR, media relations, and marketing communications that amplify launch campaigns and tours.

Midmarket Scale With 11-50 employees and revenue in the high seven figures to mid eight figures, Lobeline sits between boutique and mid-sized agencies, offering a compelling value proposition for midmarket clients seeking personalized service with strong entertainment and brand reputation capabilities.

Digital & Tech Stack Proficiency in diverse digital tools including Shopify, PHP, and ad platforms suggests capacity to support clients with e-commerce launches, digital marketing, and scalable PR campaigns that integrate media outreach with online storefronts and content marketing.

Growth Milestones Established track record of 35+ years and a notable Midwest office opening indicate potential for upsell in multi-region campaigns, corporate branding, and cross-border PR programs for clients aiming to scale national or pan-regional visibility.