Sustainability as value Target customers with sustainability commitments by highlighting L+L Printers investments in soy inks, 60+ tons of paper recycled monthly, press plate and ink recycling, wind energy RECs, FSC certification, and the iLuvTrees.org initiative to align with green procurement programs.

End-to-end capabilities Leverage the full suite of services from offset and digital printing to large format, signage, installation, web-to-print, variable data, PURL campaigns, and finish work to pitch bundled printing solutions for multi-site marketing programs.

National-scale potential Position L+L as a regional one-stop shop with capabilities across multiple substrates and formats, appealing to larger clients in adjacent industries (events, retail, signage) that require consistent branding and procurement efficiency.

Tech-enabled selling Utilize their tech stack (HubSpot, iCIMS, WordPress, Shopify, Google Cloud) to offer streamlined onboarding, nurture campaigns, and self-serve storefronts, targeting efficiency-focused procurement teams and marketing ops.

Growth through partnerships Explore co-marketing and supplier partnerships with trade show organizers, signage suppliers, and print brokers to expand lead channels, especially for large format and event graphics where L+L’s customization and routing capabilities add distinct value.