Insights

Expansion Opportunities Growing European footprint and recent facility expansion to 50,000 sq ft in the UK indicates capacity to scale distribution and support larger retail contracts; target multinational grocers and quick-service restaurants across Europe to leverage established supermarket presence.

Retail Channel Penetration Established shelf presence with major UK supermarkets (Tesco, Sainsbury's, Asda, Morrisons) and international retailers (Edeka, Carrefour, Waitrose, Ocado, Whole Foods, Selfridges Food Hall) suggests further opportunities in premium and mass-market channels, plus potential cross-merchandising with complementary desserts.

Product Innovation Frequent launches of new flavors and formats (brown sugar cinnamon bun mochi, Refreshos sorbet range, vegan options) demonstrate responsiveness to trends; approach likely to entice buyers for seasonal SKUs, limited-time collaborations, and private-label initiatives.

Brand Identity Family-run background and unique mochi ice cream concept provide a strong storytelling angle for premium positioning; leverage in B2B pitches to retailers seeking unique, differentiating dessert categories and experiential product lines.

Growth Readiness Revenue in the low-to-mid multi-million range with a clear path to scale via new markets and product extensions; target partnerships with retailers seeking growth brands and efficiency-focused distributors to accelerate market share gains.

Similar companies to Little Moons

Little Moons Tech Stack

Little Moons uses 6 technology products and services including Facebook Pixel, Squarespace, Font Awesome, and more. Explore Little Moons's tech stack below.

  • Facebook Pixel
    Analytics
  • Squarespace
    Content Management System
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Little Moons's Email Address Formats

Little Moons uses at least 1 format(s):
Little Moons Email FormatsExamplePercentage
First.L@littlemoons.co.ukJohn.D@littlemoons.co.uk
67%
First@littlemoons.co.ukJohn@littlemoons.co.uk
24%
First.Last@littlemoons.co.ukJohn.Doe@littlemoons.co.uk
7%
FirstL@littlemoons.co.ukJohnD@littlemoons.co.uk
2%

Frequently Asked Questions

What is Little Moons's official website and social media links?

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Little Moons's official website is littlemoons.co.uk and has social profiles on LinkedInCrunchbase.

How much revenue does Little Moons generate?

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As of July 2026, Little Moons's annual revenue is estimated to be $1M - $10M.

What is Little Moons's NAICS code?

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Little Moons's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Little Moons have currently?

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As of July 2026, Little Moons has approximately 205 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: J. A.Chief Financial Officer: N. S.Chief Financial Officer: D. C.. Explore Little Moons's employee directory with LeadIQ.

What industry does Little Moons belong to?

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Little Moons operates in the Food and Beverage Services industry.

What technology does Little Moons use?

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Little Moons's tech stack includes Facebook PixelSquarespaceFont AwesomejQueryGoogle AnalyticsFacebook.

What is Little Moons's email format?

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Little Moons's email format typically follows the pattern of First.L@littlemoons.co.uk. Find more Little Moons email formats with LeadIQ.

When was Little Moons founded?

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Little Moons was founded in 2010.
Little Moons logo

Little Moons

Food and Beverage ServicesEngland, United Kingdom201-500 Employees

Little Moons is a family-run ice cream company founded in 2010 by Howard and Vivien Wong in London, England. It produces mochi ice cream balls by wrapping gelato-style ice cream in a soft dough layer. The business operates in the Food and Beverage Services industry and employs 201-500 people, with a base at 6a Willenfield Road, London NW10 7AQ, United Kingdom. It initially supplied restaurants such as Yo! Sushi, Wasabi, Bone Daddies, Tonkotsu and Sushi Samba, and its products are now sold in major European retailers including Tesco, Sainsbury's, Asda, Morrisons, Edeka, Carrefour, Waitrose, Ocado, Whole Foods Market and Selfridges Food Hall. The company has pursued expansion and product development in recent years, including a 50,000 sq ft factory in Kettering, the launch of vegan mochi bites in Tesco in 2020, and the introduction of new flavours and sorbet ranges in 2023–2024; its website is https://littlemoons.co.uk.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Little Moons's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Little Moons's revenue is estimated to be in the range of $1M - $10M

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