Insights

Expanding Market Presence Little Moons has significantly expanded its distribution channels across Europe, with products available in major retail chains like Tesco, Sainsbury's, Waitrose, and Whole Foods Market. This widespread availability presents opportunities to further deepen retail partnerships and increase shelf space in key grocery outlets.

Innovative Product Launches The company regularly introduces new flavors and product formats, including vegan options and mochi sorbet ranges, aligning with emerging health and dietary trends. Leveraging this innovation momentum, there is potential to develop tailored marketing campaigns or exclusive product collaborations targeting health-conscious and vegan consumers.

Facility Expansion Opportunities With recent investments in expanding manufacturing capabilities, including a new large-scale facility in Kettering, Little Moons is positioned for increased production capacity. This provides opportunities to propose supply chain enhancements or co-manufacturing partnerships for other brands seeking high-quality frozen desserts.

Growing Consumer Demand As Europe's leading mochi ice cream brand, Little Moons can capitalize on the rising global interest in Japanese-inspired and premium frozen treats. Business development efforts can focus on introducing product ranges to new international markets or premium specialty stores to tap into this trend.

Digital Engagement & Analytics Utilizing their existing technology infrastructure such as Google Analytics and Facebook Pixel, Little Moons actively engages with consumers online. There is potential to propose enhanced digital marketing collaborations or data-driven promotions to increase brand loyalty and direct-to-consumer sales through online platforms.

Similar companies to Little Moons

Little Moons Tech Stack

Little Moons uses 6 technology products and services including Facebook Pixel, Squarespace, Font Awesome, and more. Explore Little Moons's tech stack below.

  • Facebook Pixel
    Analytics
  • Squarespace
    Content Management System
  • Font Awesome
    Font Scripts
  • jQuery
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Facebook
    Widgets

Little Moons's Email Address Formats

Little Moons uses at least 1 format(s):
Little Moons Email FormatsExamplePercentage
First.L@littlemoons.co.ukJohn.D@littlemoons.co.uk
66%
First@littlemoons.co.ukJohn@littlemoons.co.uk
25%
First.Last@littlemoons.co.ukJohn.Doe@littlemoons.co.uk
7%
FirstL@littlemoons.co.ukJohnD@littlemoons.co.uk
2%

Frequently Asked Questions

Where is Little Moons's headquarters located?

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Little Moons's main headquarters is located at 6a Willenfield Road London, England nw10 7aq United Kingdom. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is Little Moons's official website and social media links?

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Little Moons's official website is littlemoons.co.uk and has social profiles on LinkedInCrunchbase.

What is Little Moons's NAICS code?

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Little Moons's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Little Moons have currently?

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As of June 2026, Little Moons has approximately 204 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: J. A.Chief Financial Officer: N. S.Head Of Uk Ooh & Global Sushi Kiosk: M. R.. Explore Little Moons's employee directory with LeadIQ.

What industry does Little Moons belong to?

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Little Moons operates in the Food and Beverage Services industry.

What technology does Little Moons use?

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Little Moons's tech stack includes Facebook PixelSquarespaceFont AwesomejQueryGoogle AnalyticsFacebook.

What is Little Moons's email format?

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Little Moons's email format typically follows the pattern of First.L@littlemoons.co.uk. Find more Little Moons email formats with LeadIQ.

When was Little Moons founded?

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Little Moons was founded in 2010.

Little Moons

Food and Beverage ServicesEngland, United Kingdom201-500 Employees

Little Moons is a family-run ice cream company founded in 2010 by Howard and Vivien Wong in London, England. It produces mochi ice cream balls by wrapping gelato-style ice cream in a soft dough layer. The business operates in the Food and Beverage Services industry and employs 201-500 people, with a base at 6a Willenfield Road, London NW10 7AQ, United Kingdom. It initially supplied restaurants such as Yo! Sushi, Wasabi, Bone Daddies, Tonkotsu and Sushi Samba, and its products are now sold in major European retailers including Tesco, Sainsbury's, Asda, Morrisons, Edeka, Carrefour, Waitrose, Ocado, Whole Foods Market and Selfridges Food Hall. The company has pursued expansion and product development in recent years, including a 50,000 sq ft factory in Kettering, the launch of vegan mochi bites in Tesco in 2020, and the introduction of new flavours and sorbet ranges in 2023โ€“2024; its website is https://littlemoons.co.uk.

Section iconCompany Overview

Headquarters
6a Willenfield Road London, England nw10 7aq United Kingdom
NAICS Code
722 - Food Services and Drinking Places
Founded
2010
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Little Moons's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Little Moons's revenue is estimated to be in the range of $1M$10M

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