Targeted Market Small wellness and fitness services focusing on infant and child CPR training present an opportunity to partner with pediatric clinics, daycare centers, and babysitting agencies to offer bundled CPR certification programs.

Expansion Potential With monthly classes in Brooklyn and a central Manhattan venue, there is room to scale by adding corporate partner programs, mobile on-site trainings for families, and weekend workshops to increase class capacity despite a lean headcount.

Tech Enablement Leverage existing tech stack (WordPress, SEO, social channels) to run targeted lead gen campaigns for new parents, daycare administrators, and healthcare partners; optimize site for CPR certification search terms and local service inquiries.

Competitive Position Operate with high-quality simulators and comfortable teaching venues; highlight differentiators such as life-like manikins and safety topics beyond CPR to stand out against larger providers and emphasize a boutique experience.

Revenue Growth Current revenue under one million indicates clear upside from channel diversification, partnerships, and tiered pricing for group classes, corporate trainings, and standardized certification programs to expand average order value.