Remodeling Expertise Target Lincorp Borchert for kitchen and bath remodeling, basements, and aging-in-place projects leveraging their 1989-established design/build capabilities and emphasis on personalized, on-time, on-budget delivery.

Southeast Michigan Focus Prioritize outreach in Southeast Michigan, especially Washington and surrounding communities, highlighting local references and the firm’s deep regional knowledge for home improvement and outdoor living projects.

Small Firm Advantage Position as a boutique/interpersonal remodeling partner with a strong ethics and customer-first approach, offering responsive communication and a tailored experience that large providers may struggle to match.

Tech Enablement Leverage their digital presence and marketing tech stack (WordPress, Microsoft Advertising, Clarity, and analytics) to deliver targeted campaigns, project galleries, and lead capture optimized for remodeling inquiries.

Financial Growth Paths Explore mid-market partnerships or referral relationships with larger remodelers and kitchen/bath suppliers to scale projects, given revenue in the mid-range and potential for larger, high-margin remodeling engagements.