Strategic Acquisition Lincoln Aquatics is a long-standing, regional supplier now part of POOLCORP since 2017 with access to expanded resources and supply chains, presenting cross-sell opportunities for POOLCORP product lines and integrated services.

YMCA Collaboration Recent partnerships with YMCA chapters to provide water safety scholarships (A Splash of Joy) indicate a channel for selling safety and education-focused pool equipment, maintenance services, and bulk program kits.

Commercial Focus Established reputation in commercial pool equipment and supplies positions Lincoln Aquatics to target larger facilities, aquatic centers, and institutional customers with bundled solutions and recurring maintenance contracts.

Digital & Compliance Tech stack includes OneTrust, Osano, accessiBe, and Cloudflare in use, signaling readiness for enterprise-grade compliance, accessibility, and secure procurement processes—selling higher-value software, security, and data-driven services.

Growth Potential Revenue in the $50M–$100M range and a 70-year legacy with parent company backing suggests opportunities for expanded product assortments, training programs, and financing options to accelerate upsell to existing customers.