Market gap LikeCard targets a large unbanked or underbanked segment in MENA by offering prepaid cards and secure payment methods, presenting a clear opportunity to expand B2C and B2B payment solutions for digital services.

Regional expansion With offices in Riyadh and Dubai and a leadership position in MENA, there is scope to partner with regional fintechs, e-commerce platforms, and telecomoperators to bundle prepaid cards with regional online services.

Strategic partnerships Recent collaborations with Noon AD Holdings and Geidea indicate a readiness to integrate with major marketplaces and POS ecosystems, signaling opportunities to upsell prepaid card offerings to their merchant networks.

Tech-enabled scale A diverse tech stack including data analytics and AI capabilities (Power BI, OpenAI, Apache Spark) supports personalized pricing, fraud prevention, and rapid onboarding, enabling targeted enterprise and marketplace engagements.

Revenue leverage Current revenue triangulates between B2C prepaid cards and partnerships; sales strategies can target fintechs, telecoms, and digital service platforms looking to monetize online audiences or expand card-based payments in regions with low debit card penetration.