Engineered rod lift Opportunity to upsell Hi-Rise System integrations with existing field teams by highlighting reduced failure rates and extended run life in deviated wells, targeting operators using traditional rod pumping and ESP-to-Rod conversion processes.

Rod guidance expansion Leverage the recent PowerFlo rod guides launch to cross-sell enhanced wear resistance and friction-reduction components to operators facing frequent rod/tubing wear and side loading in challenging wells.

Digital engagement Utilize the company’s tech stack footprint and digital presence to target operators through LinkedIn Ads and Salesforce-driven account outreach, focusing on operators with mid-market scale similar to Lightning Production Services customers.

Field performance focus Position Hi-Rise System as a solution to improve run life and reliability in deviated wells and ESP-to-rod conversions, aligning with operators seeking productivity gains and reduced non-productive time.

Industry visibility Capitalize on recent SWPSC 2025 participation and Desert Sun press release to generate credibility, pursue collaborations or case-study opportunities with operators looking for proven innovations in rod-lift reliability and field servicing.