Strategic Acquisition Ligatus was acquired by Outbrain in April 2019, positioning it within a broader ecosystem of leading discovery and native advertising platforms, which could provide cross-selling opportunities and joint offerings to clients.
Niche Focus Specializing in premium native advertising solutions for brands, publishers, and programmatic buyers, Ligatus’s tailored services are ideal for clients seeking high-quality, engaging ad experiences on a premium platform.
Growth Initiatives Ligatus launched revenee, a standalone self-service network, demonstrating a commitment to scalable and flexible advertising solutions suitable for a wide range of advertiser and publisher needs, presenting opportunities for product upselling.
European Expansion With managed regions in France and the UK and new local leadership, Ligatus has a strategic presence in key European markets, enabling targeted outreach to regional clients seeking native advertising expertise.
Tech Stack & Innovativeness Utilizing technologies such as Docker, Salesforce, and modern frameworks indicates a focus on innovative, efficient digital solutions, allowing sales teams to highlight cutting-edge capabilities to prospective clients interested in tech-driven advertising.