Product Innovation Lifted Made's recent launch of the Fly High Collection demonstrates their focus on developing innovative hemp-derived products such as vapes, gummies, and flowers. This suggests opportunities to cross-sell or expand distribution within their new product lines.

Market Position With revenue estimates between 25 to 50 million dollars and a position alongside competitors like cbdMD and Green Roads, Lifted Made is a strong contender in the hemp and CBD market, indicating potential for partnerships or SKU expansions targeting similar customer segments.

Brand Focus Operating under the Urb brand known for high-quality, creative, and affordable hemp products, the company appeals to consumers seeking innovative and accessible wellness options, providing a pathway for targeted marketing campaigns and product bundling.

Technology Usage Utilizing a robust tech stack that includes marketing and security tools like WordPress, reCAPTCHA, and BugSnag indicates a strong online presence and commitment to customer engagement, which can be leveraged for digital sales channels and personalized outreach.

Growth Opportunities As a subsidiary of publicly traded LFTD Partners Inc., Lifted Made has backing for expansion efforts and increased visibility, making it an appealing partner for wholesale, retail distribution, or licensing deals within the rapidly evolving CBD and hemp markets.