Insights

Strategic Acquisition Vitan Equipment's acquisition of Liftec signals potential for expanded service territories and greater purchasing power, suggesting opportunities to position maintenance contracts, parts supply, and bundled offers to a larger customer base.

Regional Strength Liftec focuses on the New Jersey and New York Metropolitan area, creating openings for local fleet optimization services, on-site support programs, and proximity-based promotions for material handling and floorcare equipment.

OEM Portfolio As a full line distributor for UniCarriers, LINDE, Doosan, KARCHER, FLEXI and NAVIGATOR, there are cross-sell opportunities for maintenance, parts, and upgrades across multiple trusted brands to capture replacement cycles.

Mid‑Market Footprint With 11-50 employees and a revenue range in the tens of millions, Liftec sits in a mid-market segment where scalable service contracts, preventive maintenance programs, and rental-to-own options can drive incremental recurring revenue.

Tech Enablement Existing tech stack shows limited digital advertising footprint; opportunities exist to introduce smart fleet management, remote diagnostics, or connected service offerings to differentiate Liftec’s value proposition and expand service reach.

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Liftec, Inc Tech Stack

Liftec, Inc uses 2 technology products and services including AppNexus, Microsoft Word, and more. Explore Liftec, Inc's tech stack below.

AppNexus
Advertising
Microsoft Word
Office Suites

Media & News

Vitan Equipment acquires Liftec, Inc..
Vitan Equipment expands with acquisition of Liftec, Inc.
Mar 22, 2023 | vitanequipment.com

Liftec, Inc's Email Address Formats

Liftec, Inc uses at least 1 email format:

Liftec, Inc Email Formats	Example	Percentage
FLast@liftec.com	JDoe@liftec.com	100%

Frequently Asked Questions

What is Liftec, Inc's phone number?

You can contact Liftec, Inc's main corporate office by phone at

+1-908-769-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Liftec, Inc's official website and social media links?

Liftec, Inc's official website is liftec.com and has social profiles on LinkedIn.

How much revenue does Liftec, Inc generate?

As of July 2026, Liftec, Inc's annual revenue is estimated to be $25M - $50M.

What is Liftec, Inc's NAICS code?

Liftec, Inc's NAICS code is 3332 - Industrial Machinery Manufacturing.

How many employees does Liftec, Inc have currently?

As of July 2026, Liftec, Inc has approximately 38 employees across 1 continents, including North America. Key team members include Inside Sales Representative: H. Y. and Human Resources Specialist: J. M. Explore Liftec, Inc's employee directory with LeadIQ.

What industry does Liftec, Inc belong to?

Liftec, Inc operates in the Machinery industry.

What technology does Liftec, Inc use?

Liftec, Inc's tech stack includes AppNexus and Microsoft Word.

What is Liftec, Inc's email format?

Liftec, Inc's email format typically follows the pattern of FLast@liftec.com. Find more Liftec, Inc email formats with LeadIQ.

Liftec, Inc

Q: What is Liftec, Inc's official website and social media links?

Liftec, Inc's official website is liftec.com. Liftec, Inc has social profiles on LinkedIn.

Q: How many employees does Liftec, Inc have currently?

Liftec, Inc has approximately 38 employees.

Q: What technology does Liftec, Inc use?

Liftec, Inc's tech stack includes AppNexus, Microsoft Word.

Q: What is Liftec, Inc's NAICS code?

Liftec, Inc's NAICS code is 3332 (Industrial Machinery Manufacturing).

MachineryNew Jersey, United States11-50 Employees

Liftec, Inc., also known as Liftec Forklifts, operates in the machinery manufacturing sector with a focus on material handling equipment and floorcare machinery. It serves the New Jersey and New York metropolitan area, offering a full line of equipment through relationships with original equipment manufacturers. The company represents established brands such as UniCarriers, LINDE, Doosan, KARCHER, FLEXI, and NAVIGATOR, positioning itself as a regional distributor. Based in Manalapan, New Jersey, Liftec has a 39-year presence in the market.

Its customers are businesses in warehousing, manufacturing, and related facilities that require reliable handling and cleaning solutions, for whom Liftec provides access to multiple brands via a single supplier. In March 2023, Liftec was acquired by Vitan Equipment.