Exclusive dealer Lift, Inc. is the Central PA exclusive Toyota and Crown dealer, plus representation from JLG, Genie, Serco, Kelly, Cogan, Speedrack, and Kubota. This positions them as a one-stop source for high-end equipment and brand-winning reliability, offering cross-sell opportunities across forklift, aerial lift, docking, and automation products.

Employee owned The company operates as 100% employee-owned, which can be leveraged in sales outreach to highlight strong frontline engagement, potential for superior customer service, and long-term client relationships driven by a motivated workforce.

Growth readiness With a revenue range of 50 to 100 million and 201–500 employees, Lift, Inc. sits in a scale suitable for bundled solutions, including equipment sales, rental, service contracts, and automation integration, appealing to mid-market buyers seeking comprehensive material handling upgrades.

Automation focus Their offerings explicitly include automation design and integration, indicating openness to advanced solutions such as warehouse automation, robotic picks, and data-driven optimization, aligning with customers pursuing efficiency gains and ROI through tech upgrades.

Expansion potential Recent awards and industry event participation signal momentum in the materials handling space. Prospecting can target facilities upgrading fleets, expanding warehouses, or seeking service and parts coverage across multiple brands to consolidate supplier relationships.