Sustainability lift Liforme is a B Corp certified wellness brand with a strong emphasis on environmental sustainability and social impact, presenting a compelling opportunity to partner on green certifications, eco-friendly packaging, and cause-driven campaigns that resonate with ethically minded consumers.

Growth and awards The company is fast growing, highlighted by recognition in the 2019 Sunday Times Fast Track 100 and a recent 2025 Impact Award, signaling momentum and credibility that can support co-branded campaigns, premium product launches, and expanded wholesale or D2P partnerships.

Direct-to-People Operating a Direct 2 People model with strong customer service and high product reviews, Liforme presents opportunities for loyalty programs, subscription-based mat replacements, and performance-driven marketing partnerships aimed at increasing repeat purchase rates.

Innovation pipeline A pipeline of new and innovative products alongside patented features like the waterproof barrier indicates potential for collaboration on exclusive editions, limited runs, or tech-enabled mats that can be marketed to premium yoga studios and retailers.

Traceability edge Ownership of product journey through serialized QR codes and track-and-trace capabilities opens sales angles for premium retail customers and corporate gift programs seeking transparency, authenticity verification, and enhanced supply chain storytelling.