Strategic partnerships Leverage existing dealer network and international presence to upsell higher-margin safety solutions to commercial properties, property management firms, and hospitality operators in new markets.

Airbnb collaboration Capitalize on the ongoing Airbnb partnership to offer standardized pool safety packages to hosts, property managers, and vacation rental platforms, expanding distribution channels.

Safety tech-driven Highlight the Smart Pool Fence initiative as a differentiator; target buyers seeking advanced safety tech for commercial pools, resorts, HOA communities, and municipal facilities.

Financial scale Target mid-market and larger customers with multi-site needs to align with the company’s $10–$25M revenue profile, offering multi-unit contracts and negotiated installation/maintenance plans.

Global expansion Position for international expansion by focusing on 15 countries across five continents; pursue multi-country bids, distributor co-marketing, and localized support to win global pool-safety projects.