Community powered Target decorators and design enthusiasts through Lick's expanding global community to upsell extended paint, wallpaper, blinds and decor supplies, leveraging expert color consultants as a differentiator.

Sustainability focus Position eco-friendly, low VOC paints and FSC-certified wallpapers as premium offerings to organizations emphasizing green procurement and corporate gifting with sustainability credentials.

Global expansion Capitalize on plans to scale product lines and grow a global decorator base; propose partnerships with retailers, interiors firms, and on-platform community events to accelerate distribution and brand reach.

Tech enabled Leverage Lick’s tech stack and data-driven insights (analytics, segments, personalization) to deliver targeted marketing, personalized color consultations, and performance-driven promotions to decorators.

Influencer/community Monetize the vibrant decorator community through brand collaborations, creator-led content, and exclusive design guides, offering sponsored tutorials, affiliate programs, and curated product bundles.