Strong Market Presence LG Household & Health Care is a leading player in Korea's household and cosmetics sectors with a diversified product portfolio that spans popular brands such as Perioe, Elastine, OHUI, and The History of Whoo, indicating an established brand reputation and extensive customer base.

Expanding International Footprint The company's recent partnership with Dufry to open the first History of Whoo airport store outside Asia demonstrates its strategic move to expand into global retail channels, presenting opportunities for cross-border sales and international partnerships.

Digital Engagement Strategy With a robust tech stack including Google Ads, YouTube, and analytics tools, LG Household & Health Care actively leverages digital marketing and data analytics, suggesting opportunities to further enhance online sales channels and digital campaigns.

Market Growth Potential Operating in the $1 billion to $10 billion revenue range, the company displays significant growth potential, especially through new product innovations and expanded retail presence, which can be targeted for upselling or introducing complementary products.

Health and Beauty Focus The company’s emphasis on health and beauty solutions aligned with consumer trends provides avenues to offer new cosmetic formulations, wellness products, or personalized beauty services tailored to the evolving needs of their customer base.