North America Expansion LG H&H has extended its presence into North America with a direct-to-consumer platform in the US (LGbeauty.com) and US market partnerships, presenting sales opportunities for entry-level or premium beauty and personal care SKUs through DTC channels and cross-border distribution.

Sustainable Packaging The company is actively piloting recyclable packaging solutions such as PE mono-material refill packaging and large-capacity mono-material pouches with LG Chem, signaling a customer and retailer preference shift toward sustainable packaging that can be bundled with premium product lines.

Cosmetics Leadership With leading cosmetic brands (OHUI, Whoo, Su:m, ISA KNOX, SooRyeHan) and a heritage as Korea’s first modern cosmetics maker, there is strong brand equity to leverage for co-promotions, private-label opportunities, or exclusive regional releases with retailers seeking established beauty pull.

ESG Driven Growth ESG-aligned initiatives and packaging innovations align with retailer sustainability programs, enabling partnerships around eco-friendly product lines, refill programs, and responsible packaging mandates as retailers seek compliant, green offerings.

Digital Commerce Readiness The launch of a US DTC site and the use of analytics and marketing tech stacks (Adobe Experience Cloud, Naver Analytics, WP-Cycle) indicate readiness for data-driven selling, enabling targeted campaigns, loyalty programs, and optimized cross-border digital merchandising.