Diverse DEI Focus Leverette Weekes emphasizes DEI strategy development for internal and external communications, presenting opportunities to upsell comprehensive DEI communications programs, training, and executive coaching for larger brands seeking authentic, inclusive messaging.

Small Firm Advantage With a lean team of 2-10 employees, they may benefit from service scale partnerships, white-label collaboration, or outsourced support from larger agencies to handle spikes in workload while offering premium, personalized service.

WBENC Certification As a Women’s Business Enterprise (WBE), they can tap into corporate supplier diversity programs and RFPs that require WBEs, creating inbound opportunities with large buyers prioritizing diverse suppliers.

News & Partnerships Recent collaboration with the Minnesota Business Coalition for Racial Equity signals a track record in advocacy and nonprofit-focused outreach, suggesting potential expansion into corporate social responsibility, public affairs, and strategic communications for mid-market organizations.

Tech & Analytics Utilization of tools like Google Analytics and a modern stack (WordPress, React, Calendly) indicates readiness for data-driven PR campaigns; sales can propose analytics-backed measurement, dashboards, and optimization services to quantify impact for prospective clients.