Retail Expansion Leverage Levels new Walmart shelf presence for cross-channel partnerships and in-store promotions, targeting mass-market protein shoppers and generating co-branded campaigns to boost visibility beyond specialty channels.

Quality & Trust Capitalize on Clean Label Project Purity Award recognition to position Levels as a trusted, premium protein option in grocery and wellness retailers, pursuing listings with retailers prioritizing clean label standards and contaminant testing.

Product Portfolio Explore upsell opportunities around whey protein SKUs and complementary products like MCT oil or other clean-label supplements, aligning with Levels’ clean ingredients stance to expand a bundled or starter-kit program.

Tech & Commerce Utilize Levels’ existing technology stack (Shopify, email marketing, analytics) to run targeted B2B outreach, distributor enablement portals, and direct-to-consumer campaigns that can be extended to wholesale Ecommerce partnerships.

Growth Profile With mid-market revenue and a lean team, pursue strategic partnerships with mid-size retailers and health-centric chains that value rapid scale, clean-label storytelling, and favorable unit economics to accelerate channel diversification.