Growth Focus Target consumer services and wellness brands backed by Level 5 Capital Partners, a growth equity investor with hands-on operational experience, suggesting opportunities to upsell scalable tech, analytics, and consumer experience enhancements for portfolio companies such as Orangetheory Fitness, CorePower Yoga, and GoDog.

Tech Enablement Leverage their current tech stack and data-oriented tools (Snowflake, Snowplow, Alteryx, ArcGIS, QuickBooks, WordPress/Weebly) to propose integrated analytics, marketing automation, and digital storefront improvements that drive efficiency and customer acquisition for portfolio brands.

Expansion Readiness Portfolio focuses on local, in-person services with potential for geographic and service-line expansion; present opportunities for franchise modeling support, regional rollout playbooks, and technology-enabled operations to accelerate new unit openings for fitness and wellness concepts.

Financial Fit With revenue in the 10–25 million range and active growth investments, position capital-efficient solutions such as SaaS subscriptions, data-driven marketing, and operations optimization that align with their growth equity thesis and can be scaled across multiple portfolio brands.

Key Relationships Engage on leadership and partnership prospects around the firm’s notable brands (Big Blue Swim School, GoDog, Orangetheory, Restore Hyper Wellness, etc.) to establish credibility, identify cross-brand upsell opportunities, and access decision-makers involved in growth strategy and acquisitions.