Loyalty Growth Leverage the refreshed Pool Perks Rewards Program and tier structure to upsell premium pool care products, seasonal maintenance packages, and exclusive services to both residential and professional customers.

Professional Expansion Target pool service professionals and contractors who rely on Leslie's as a trusted supplier; offer bulk purchasing, contractor accounts, and co-branded promotions to drive higher average order value.

Digital Engagement Capitalize on the company’s CRM and marketing tech stack to run targeted campaigns for maintenance kits, chemical bundles, and seasonal promos; propose integration-ready solutions for quotes and replenishment.

National Leadership Position as the leading direct-to-consumer and pro-grade pool care brand to prospects in regions with rising housing and pool ownership; pair messaging with localized promotions and store-inventory highlights.

Financial & Risk Given recent public company activity and regulatory considerations, offer risk-mitigated, recurring revenue models such as subscription refills and service plans to stabilize cash flow for both Leslie’s and its customers.