Growing International Enrollment Les Roches Jin Jiang International Hotel Management College attracts a diverse student body of over 600 international students from 35 countries, indicating a strong global reach and potential for programs or services tailored to multicultural audiences.

Industry Collaboration As a joint venture between a top Swiss hospitality school and a leading Chinese hotel group, the college is well-positioned for partnerships, sponsorships, and technology integrations that enhance hospitality education and industry engagement.

Expanding Educational Offerings With programs at both undergraduate and postgraduate levels taught in English, there are opportunities for expanding online courses, certification programs, or customized training solutions for hospitality professionals worldwide.

Market Access in China Located in Shanghai, a major global tourism hub, the college serves students eager to gain insights into China’s fast-growing hospitality sector, creating potential for collaborations with local hospitality businesses and industry analytics services.

Digital Engagement Tools Utilizing robust web technologies and analytics tools suggests an openness to digital marketing, e-learning platforms, and data-driven services that can improve student recruitment, engagement, and industry outreach initiatives.