Insights

Growth trajectory Les Mills is expanding leadership with a new CEO and founder transitioning to Founder/Director, signaling strategic fresh leadership and potential for renewed partnerships, channel expansion, and enterprise collaboration opportunities.

Strategic partnerships Recent news highlights collaborations and bundled offerings with Kinomap and immersive cardio partners, creating joint value propositions that can be leveraged to cross-sell fitness content, hardware integrations, and co-marketing with gym networks.

Reformer expansion Derby and related partners are piloting a Reformer trial programme, indicating a push into reformer Pilates; this opens doors for equipment suppliers, instructor training programs, and facility upgrades targeting boutique and traditional clubs.

Global growth A multi-decade international footprint combined with a 50+ year legacy and a diverse 1000+ workouts on demand positions Les Mills for enterprise deals with large gym groups seeking scalable, tech-enabled group fitness ecosystems.

Sustainability & impact Carbon neutrality initiatives and UNICEF partnership via BORN TO MOVE present opportunities to align with corporate wellness programs, CSR-driven RFPs, and memberships sold through schools or family-oriented channels.

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Les Mills (US) Tech Stack

Les Mills (US) uses 8 technology products and services including AdRoll, Amplitude, GitHub, and more. Explore Les Mills (US)'s tech stack below.

Media & News

Les Mills (US)'s Email Address Formats

Les Mills (US) uses at least 4 email formats:
Les Mills (US) Email FormatsExamplePercentage
First.Last@lesmills.comJohn.Doe@lesmills.com
87%
First.L@lesmills.comJohn.D@lesmills.com
6%
First@lesmills.comJohn@lesmills.com
4%
FirstLast@lesmills.comJohnDoe@lesmills.com
3%

Frequently Asked Questions

What is Les Mills (US)'s official website and social media links?

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Les Mills (US)'s official website is lesmills.com and has social profiles on LinkedIn.

How much revenue does Les Mills (US) generate?

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As of August 2026, Les Mills (US)'s annual revenue is estimated to be $50M - $100M.

What is Les Mills (US)'s NAICS code?

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Les Mills (US)'s NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Les Mills (US) have currently?

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As of August 2026, Les Mills (US) has approximately 350 employees across 5 continents, including North America, Europe and Africa. Key team members include Director Of Strategic Partnerships: C. G., Director Of National Accounts: M. M. and National Customer Experience Manager: D. D. B. Explore Les Mills (US)'s employee directory with LeadIQ.

What industry does Les Mills (US) belong to?

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Les Mills (US) operates in the Wellness and Fitness Services industry.

What technology does Les Mills (US) use?

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Les Mills (US)'s tech stack includes AdRoll, Amplitude, GitHub, SAP, PostgreSQL, Vertex AI, Microsoft Entra ID and Webflow.

What is Les Mills (US)'s email format?

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Les Mills (US)'s email format typically follows the pattern of First.Last@lesmills.com. Find more Les Mills (US) email formats with LeadIQ.

When was Les Mills (US) founded?

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Les Mills (US) was founded in 1968.
Les Mills (US) logo

Les Mills (US)

Wellness and Fitness ServicesIllinois, United States201-500 Employees

Les Mills US (LMUS) operates in the wellness and fitness services sector as part of a global fitness brand. It delivers structured group fitness programs and digital offerings that blend music, movement, and motivation for club partners and individual participants. Its signature programs include BODYPUMP, a barbell-based class; THE TRIP, an immersive cycling experience; and BODYCOMBAT, martial arts-inspired training, alongside more than a thousand workouts available on LES MILLS On Demand. The company provides fitness club solutions by integrating live classes with digital platforms to support member engagement and club operations. It also pursues sustainability and social impact through carbon neutrality for its global offices and by partnering with UNICEF on the BORN TO MOVE initiative to support children's health and development.

Headquartered in Chicago, Illinois, LMUS sits within the broader Les Mills international brand, focusing on blended physical and digital fitness experiences. The organization emphasizes diversity, equity, and inclusion as a cultural priority and advocates for a healthy work-life balance for its workforce. In 2026 the company expanded its partnerships and product capabilities, including the May launch of PowerPlug with Ultrahuman to synchronize biometric data with on-demand training. The business operates as a mid-sized enterprise serving club partners and individual users through its fitness programs and the LES MILLS On Demand platform.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
1968
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Les Mills (US)'s revenue is estimated to be in the range of $50M - $100M

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